The Difficult Truth

Posted by Dorea Kellem on

It took me weeks to prepare myself to share this with you as I am feeling the waves of emotions sorting through the right words to say. I am not sure if there are any “right” words or ways to say anything but with hope in my heart and a bright future still ahead, I have finally come to terms with it.

For those that do not know me well, this past year has been an uphill battle trying to balance my life and grow my company (I am the sole owner of Truly Yours Fashion) - even though I am determined, sometimes certain challenges force reevaluation and consideration on what should be done.

I have always dreamed of this feeling of ownership and dignity that one day I decided to jump in the water. July of 2015, I opened Truly Yours Fashion at 105 B West Main St. With lots of renovations and a TON of space I knew that I wanted to leave an everlasting impression when you walked into my store. Not knowing a whole lot of anything, I just kept going! I ordered clothing that was unique and thought of bringing more of a “city” vibe then a “small town” vibe. Over the years I have learned so much about myself and about business. I have met SO many great people who brought me out of my shell and opened my eyes to new adventures. I want to thank those people who believed in me in these 4 wonderful years and didn’t give up. Mostly, I am SO proud of myself! I opened a store at age 26 as a single mom with an infant (she actually took her first steps in the store)! It took me a few weeks now to really pat myself on the back, but I know that I truly deserve it! I put a lot of hard work, sweat, and tears into my storefront and believe that I have come so far in personal growth!

With continuous sadness in my heart I am officially announcing that the storefront of Truly Yours Fashion will be closing this month. I cannot look at this as a failure but only as a stepping stone into the future of other endeavors. This is NOT me giving up but this is a chapter that I sadly have to close. We will be having a close out sale which will be held March 15, 16 and 17! Friday from 10:30am- 5pm, Saturday from 10:30am- 5pm and Sunday from 2pm-5pm. Please come celebrate the 4 years of business with me and also shop some of the cutest women and children’s clothing!

With that being said and swallowing the hard truth, I do want to make VERY clear that the website will still continue and that this isn’t the end of me and/or future business endeavors! I will offer special rates on shipping to those that are local <3

Thank You to all who have supported me and Truly Yours, Fashion! I love you!


With Gratitude,

Dorea R. Kellem


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  • I’m sorry to hear of your store closing . I ordered on line on May 20 and have not received the order. I have tried to reach you using the contact information on the website with no success. I still hope to receive the order but, feel I may have been duped. I do see in your blog that you are filling web orders.

    Linda on
  • Dorea, It has been a great pleasure and honor to have you and your business in the city of Ashland. Thanks for your hard work, your dedication, the style and flare, and your love of Jesus. You’re an extraordinary woman! Continue to work hard in wherever the Lord leads and you will be happy. Thanks again for making downtown Ashland a special place!!! Blessings!

    Andrea W on
  • Your such a beautiful soul lady!! Loved coming and sitting with you at the store and just sharing!! Of course loved shopping as well.. always recieved great customer service and friendship!! I know nothing will stop you for whatever plans you have!! Much love lady!!!

    Renee Pomposelli on
  • Success is not measured in dollars. Your pictures prove that. I know this is only a stepping stone for your fantastic future. Job well done Dorea. You learned more in 4 years of practical experience than many college students learn in 4 years of boring classes. I enjoyed renovating your store with you. Well except for the spray painting the ceiling part. lol

    Bill Majeske on
  • I’m so very proud of you! Sorry I did not support like I should have! I remember you writing out your business plan and everything!! You have showed me that you have to trust in God and try anyways! I know you will do so many more wonderful things in your further endeavors! Love you always! And amazing Job over all! A lot couldn’t even make it as far as you did! You are a Gem! Remember that! ❤️

    Rachel Dorsey on

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